The future called, and they want their fashion innovations back. Adobe took the term “Digital Era” to heart and debuted its very own digital dress that brings “fabric to life.” Audiences were stunned at the Adobe MAX conference in Los Angeles this past October as “Project Primrose” turned heads and ignited imaginations for what futuristic creations were to be sparked from these flexible textiles. The scientist of the design, Christin Dierk, modeled the dress herself, welcoming the applause as the display shifted patterns at the mere click of a button. In a completely justified humble bragging opportunity, Dierk went remoteless and allowed her fluid movements to activate a swift flow of patterns to captivate onlookers. While this prototype is infant to the full potential of animated fabric, there is a question of whether it will survive in this sporadic world. Will it act as a fancy new toy ready to be switched by the next innovative distraction or is it just the beginning of a world in which technology and fashion are united through this interactive display of clothing? Which way is our society leaning?

Shock value has proven to walk hand in hand with the media’s attention, and infamy has no power over the success of bold and somewhat outrageous displays of revamped fashion. Nothing could have prepared the public for Fredrik Tjaerandsen’s runway models engulfed in deflating balloons, nor Bella Hadid’s spray-on dress. Runways are illuminated with daring displays as technology is making more and more of an impact within the apparel industry. Schiaparelli is also credited with inflaming the camp and technological, artistic fashion revolutions by unmistakably plastering animal heads onto their models. The clothing choices that were flamboyantly laughed at while watching “The Hunger Games” a decade ago are ironically creeping into reality.

Flying cars have not yet made their debut. Still, smart mirrors in which fitting rooms transform into interactive spaces are a step in the right direction toward precious flying car fantasies. AI is fueling the future, and who is to say the perceived limits that it will surpass within the fashion industry? In a warped sense of reality, there is a genuine possibility of artificial intelligence becoming a holographic morning stylist at this rate of creativity. In a significant leap for interconnecting the digital and fashion spheres, a ‘save the date’ is a necessity for February of 2024 as “Digital Fashion Week” will break down barriers and give a taste of what the future holds. The concept “aims to influence the future of fashion by exploring innovation in the fashion industry from design concept to consumer.” To connect fashion to people, technology will act as an asset to bring the high-end fashion world to the masses.

Exhilaration can be found in speculation. Picture a society in which technology and fashion work together to create wearable art or possibly turn us into blinking billboard advertisements walking down the street. Either way, technology is not slowing down, and neither is the craving for apparel nuance. This continuous development can only mean that this is just the beginning of the tidal wave that Adobe’s digital dress is bound to act as a catalyst for.

Written by Logan Hansen, Design: Alyssa Lazarchik, Social Media: Kate Puckett, Videography: Abby Maltese

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